Welcome to the October edition of Custom House’s Impressions Newsletter.  
 
Each month, our goal is to give you a monthly guide for maximizing the potential of your custom newspaper, along with general marketing tips that will help you get the most out of your farming efforts.
 
This month, we’ve added a special feature, a feedback strand at the end of each article. Rate us and tell us which stories you liked so we can continue to bring you content you'll really use.
 
In this month's issue:

	Positioning Versus Branding: A Distinct Difference Don't just tell them who you are...prove you are different!
	Cool Market Fuels Hot Strategies You're the expert.
	Boost Your Sales with Active Listening Avoid distractions and understand prospect needs.
	Sales Strategies: Turn Customers into Raving Fans! Treat them all like million-dollar clients.
	What's Your Inventory? Need buyers?
	Remember—Check Those Carrier Routes Keep up with Postal Service route changes online.

Read all the stories, and let us know what you think. We welcome your input for upcoming issues.

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