Welcome to the May edition of Custom House’s Impressions Newsletter, your monthly guide for maximizing the potential of your custom newspaper, along with general marketing tips that will help you get the most out of your farming efforts.

SPECIAL SPRING OFFER—GROW GROW GROW!
This spring, take advantage of our discount program for new clients, and get the biggest savings we’ve offered to date! Publish your first issue by May 31 and save 5 percent, then save 10 percent on your next issue and a whopping 15 percent off your third issue! You’ll watch your savings grow as your paper helps grow your business!* Call (888) 493-7059 or click here to get started.
 
In this issue:

	Is Vehicle Advertising for You? You might want your name all over town—or maybe not!
	Take a Consultative Approach Be an expert, a mentor, a consultant rather than a sales person.
	Culture Shock: Office Culture Affects Your Success Do you understand your own office culture?
	Keep It Real Be accurate and concise in your property listings.
	Understanding the Importance of White Space Less may be more—emphasize important items by giving them room to breathe.
	Get a Taste of Reality Check out this informative publication produced by Custom House Publishers, Inc.

*Offer valid for first-time customers only. You must publish your first issue by May 31, 2007, and subsequent second and third issues within 120 days of the first.