Example:

Sparky
Sparky is a 2-year-old black lab. He is neutered and potty trained. Sparky is great with children and would make a good companion to the right family.

March Marketing Tip

Pet of the Month or Adopt a Pet
Animals are huge attention grabbers. Work with the Humane Society or a local animal shelter to feature a pet of the month in your newspaper. You can even have a bank or a veterinarian sponsor a pet ad. This can be as simple as a photo and a name of the pet. Contact some pet experts and let them write about choosing the right pet.

In addition, many pet stores will consider an advertisement if they can periodically feature themselves in a story. You can even write a story from the pet's perspective, highlighting why they are a good pet for adoption. You can also localize a pet-related front-page story from www.GoCHP.com by adding a photo of a pet available for adoption in your area.

Examples of pet-related stories available now are:

• “Important Tips for Your Family to Consider Before Purchasing a Pet”
• “Moving with Pets!”