Welcome to the April edition of Custom House’s Impressions Newsletter.  
 
Our goal is to give you a monthly guide for maximizing the potential of your custom newspaper, along with general marketing tips that will help you get the most out of your farming efforts.

SPECIAL SPRING OFFER—GROW GROW GROW!
This spring, take advantage of our discount program for new clients, and get the biggest savings we’ve offered to date! Publish your first issue by May 31 and save 5 percent, then save 10 percent on your next issue and a whopping 15 percent off your third issue! You’ll watch your savings grow as your paper helps grow your business!* Call (888) 493-7059 or click here to get started.
 
In this issue:

	Use Email Technologies to Boost Referrals Stimulate and track word-of-mouth interest with email and viral marketing campaigns.
	Custom House’s Editorial Department Offers Professional Services—Free! Our professional staff can write and edit stories just for you.
	Tracking Determines if Your Marketing is Effective Learn what´s working and how to be most effective.
	Consistency is Key for Effective Branding Use design elements consistently to establish you identity.
	Save Money at the Gas Pump Tips for buying less and going farther.
	Nobody Likes a Know-it-all! Professionals know their audience, when and when not to explain.

*Offer valid for first-time customers only. You must publish your first issue by May 31, 2007, and subsequent second and third issues within 120 days of the first.
click here to unsubscribe