April Marketing Tip

Neighborhood Surveys
Any time you can increase your service to your clients, you are making yourself more valuable. People moving into your neighborhoods from other areas may know the city, but they may not truly know the best places to dine and shop.

Conduct a “best of” survey of your farm area. Ask your readers to choose their favorites from a list of businesses you list in your paper. Have them respond to you via mail or email. Set a deadline, and then publish the results in your paper.

Not only will this give you an interaction with your farm audience, but it also gives you a way to provide a valuable service to buyers new to your area.

Survey your readers and find out about their local “bests.” Examples if categories include:

• bakery
• barbershop
• beauty salon
• bookstore
• coffee shop
• dentist
• dry cleaners
• grocery store